Public Health Communications for Impact: Approaches to Strengthening Infrastructure
Virtual
Thursday, May 21, 2026
2:00 PM - 3:00 PM
Eastern Standard Time
Effective communication is not just about messaging. It depends on strong systems, resourcing, and coordination behind the scenes. As health departments face increasing demands to demonstrate impact, communicate value, and navigate complex environments, communications stands as a foundational public health capability.
This webinar will explore how public health agencies can strengthen their communications infrastructure to improve reach, effectiveness, and sustainability. Join us for an introduction to the Public Health Communications Collaborative's newly published Overcoming Challenges & Leveraging Strengths: Action Guide for Communicators at Public Health Agencies, which outlines evidence‑based strategies for organizing and operating effective public health communications functions.
Health department panelists will then share real‑world examples of how these approaches show up in practice by highlighting systems, roles, and processes that support clear communication about public health programs and investments. Together, the session will reinforce communications as intentional, resourced work that underpins successful public health practice.
Objectives
By the end of this webinar, participants will be able to:
- Explain the core components of an effective public health communications infrastructure.
- Explore approaches for communicating the impact of public health programs and investments.
- Reinforce communications as foundational public health capabilities that require intentional resourcing, systems, and cross‑program coordination.
Meet the Speaker: Amanda Kwong, MPH, Director, Public Health Communications Collaborative
de Beaumont Foundation