How to Rebrand Your Health Department

Thursday, March 21, 2024 1:00 PM - 2:00 PM   Eastern Standard Time

Join ASTHO for an upcoming webinar that explores the intersection of public health and branding. You will discover the traits and trends that are shaping consumer behavior in relation to public health. In addition, you will understand the reasons behind rebranding your health department and learn how to initiate such a strategic overhaul. Industry professionals will guide you through a tiered approach to rebranding tailored to your department's unique capacity, funding, and needs.

Equipped with practical tools and resources, you'll understand how to measure and achieve rebranding success. Whether you want to enhance community engagement, revitalize your image, or align with evolving public health narratives, this webinar offers insights to drive impactful change.

Webinar Objectives:

  1. Explore the intersection of public health and branding by examining the traits and trends of the contemporary consumer.
  2. Identify the rationale and optimal timing for rebranding your health department.
  3. Learn how to rebrand your health department through a tiered approach according to your capacity, funding, and needs.
  4. Understand how to measure and achieve rebranding success using tools and resources.

Featured Speakers:

  • Emily Bonaparte, Klick Health, Director, Policy & Advocacy
  • Dan Yaeger, Klick Health, Group Account Director


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